A mid-to-large Australian B2B enterprise struggled with fragmented marketing and sales systems, resulting in inconsistent lead generation, poor conversion tracking, and heavy manual effort across teams.
- Services: End-to-End Marketing & Sales Automation
- Client: Mid-to-large Australian B2B Enterprise
- Location: Australia
- Completed Date: 20-12-2025
Business Problem
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Disconnected tools across marketing, ads, and CRM
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High volume of unqualified leads
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No clear visibility into funnel performance
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Manual follow-ups and inconsistent lead handling
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Poor ROI tracking on marketing spend
Solution Delivered by AIST
AIST implemented the Cortex Intell Growth Engine, integrating marketing automation, paid acquisition, and AI-based lead qualification into a unified system:
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Automated multi-channel campaigns (LinkedIn + Google Ads)
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Funnel orchestration (Ad → Landing Page → Qualification → CRM)
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AI-driven lead scoring and filtering
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CRM automation and pipeline tracking
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Real-time analytics dashboards
Architecture Overview
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Acquisition Layer: Google Ads, LinkedIn Ads
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Automation Layer: n8n workflows for orchestration
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AI Layer: Lead scoring and content generation
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CRM Layer: HubSpot / custom CRM integration
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Analytics Layer: Power BI / GA4 dashboards
Key Capabilities Delivered
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End-to-end automated lead generation funnel
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AI-based qualification and routing
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Dynamic campaign optimisation
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Automated follow-ups and meeting booking
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Real-time funnel performance tracking
Business Outcomes
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35–50% increase in qualified leads
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40% reduction in cost per lead (CPL)
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2x improvement in sales conversion rates
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Full visibility across marketing → sales funnel
Technology Stack
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N8N
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OpenAI
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Google Ads API
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LinkedIn Ads API
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HubSpot
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Power BI
